Twitter Facebook Delicious Digg Stumbleupon Favorites More

Sunday, 12 February 2017

IPU BBA Semester 4 -Marketing Research (End Term Paper 2015)

END TERM EXAMINATION 
FOURTH SEMESTER  [BBA]
MAY-JUNE 2015 
Paper Code: [BBA/TTM/B&I/MOM]-206 

Subject: Marketing Research 

IPU BBA Semester 4 -Marketing Research  (End Term Paper 2015)

Time: 3 Hours Maximum Marks: 75 

Note: Attempt any five questions including Q.no.1 which is compulsory. Select one question from each unit.

Question 1: Explain any five of the following with suitable examples: (5x3=15)

(a) Exploratory research design.
(b) Importance of defining the research problem.
(c) Population, sampling frame, sampling unit and sampling element.
(d) Likert versus semantic differential scale.
(e) Advantages of observation as a data collection method.
(f) Measures of central tendency and dispersion.
(g) Factor analysis.


UNIT-I 

Question 2:
Explain the role of marketing research in designing and implementing successful marketing programmes. Give suitable examples.    (15)

Question 3:
Discuss the advantages and disadvantages of using experimental designs and explain the various sources of errors in experimental methods. (15)

UNIT-II 

Question 4:
(a) Explain the factors that must be considered in sample size termination. (7.5)

(b) Clearly explain the steps involved in selecting a sample using
(i) systematic random sampling and
(ii) cluster sampling (7.5)

Question 5:
Explain the characteristics of the four types of measurement scales and indicate the statistical analysis techniques that can be used for each. (15)

UNIT-III 

Question 6:
Describe the process of designing a questionnaire and suggest guidelines that must be followed at each step.  (15)

Question 7: Write short note on the following:
(a) Benefits and limitations of using secondary data (7.5)

(b) Data editing coding.   (7.5)


UNIT - IV

Question 8:
Describe in detail the steps involved in hypothesis testing. Use a suitable example to illustrate your answer.  (15)


Question 9:
Describe the typical format for a research report and suggest a set of guidelines for report writing.   (15)

Share:

0 comments:

Post a Comment

BCE-Hacks Notes

BCE-Hacks Notes
Chemical Engineering Notes

Maths Resources

Maths Resources
Maths Resources

Buy Books

Buy Books
Buy Books

Geography Quiz

Geography Quiz
Geography Quiz

NodeJS Tutorial

NodeJS Tutorial
Developer-Bytes

History MCQs

History MCQs
History Quiz For Competitive exams

Categories

Popular Posts

GooglePlus

Recent Posts

Unordered List

Express Print Zone

Eduvictors Quizzes

Online Quizzes, Study notes for CBSE Class 6 - 12

Text Widget

Compete4Exams

Study notes for Competitive Exams

Developer Bytes

Developer Bytes
Developer Bytes
Powered by Blogger.

Blogger Tutorials

Blogger Templates

Sample Text

Copyright © IP University Musings BCA, MCA, BBA, MBA, BTech Question Papers and Study Notes | Powered by Blogger
Design by SimpleWpThemes | Blogger Theme by NewBloggerThemes.com