Twitter Facebook Delicious Digg Stumbleupon Favorites More

Tuesday, 6 March 2018

IPU BBA Semester 4 - Marketing Research - End Term Paper 2016



IPU BBA Semester 4 - Marketing Research - End Term Paper 2016

Time: 3Hrs MM: 75
Note: Attempt any five questions. All questions carry equal marks.

Question 1:
(a) Define Marketing Research. Discuss its role in decision making.
(b) Explain the principles of good research.

Question 2: Explain the basic features of a good research design. What are the various types of research designs? What factors affect the choice of a research design?

Question 3: Is there any difference between probability sampling and non-probability sampling? Which technique would you like? Justify your answer.

Question 4:
(a) You are asked by your company to conduct a market survey to know the market demand of Potato chips that your company has launched in the market recently. Prepare a questionnaire by using likert scale to know the condition.

(b) Can secondary data be a substitute of primary research? If yes, under what conditions?

Question 5: What are the different types of questionnaires used for data collection? Explain the need and importance of pre-testing questionnaire.

Question 6:
(a) What do you mean by research report? Explain its various types.
(b) What are the basic factors to be kept in mind while preparing a presentation of a research report?

Question 7: Write notes on any three of the following:
(a) Measures of central tendency.
(b) Multiple regressions
(c) Process of hypothesis testing
(d) Conjoint Analysis



Post a Comment

BCE-Hacks Notes

BCE-Hacks Notes
Chemical Engineering Notes

Maths Resources

Maths Resources
Maths Resources

Buy Books

Buy Books
Buy Books

Geography Quiz

Geography Quiz
Geography Quiz

NodeJS Tutorial

NodeJS Tutorial

History MCQs

History MCQs
History Quiz For Competitive exams


Popular Posts


Recent Posts

Unordered List

Express Print Zone

Eduvictors Quizzes

Online Quizzes, Study notes for CBSE Class 6 - 12

Text Widget


Study notes for Competitive Exams

Developer Bytes

Developer Bytes
Developer Bytes
Powered by Blogger.

Blogger Tutorials

Blogger Templates

Sample Text

Copyright © IP University Musings BCA, MCA, BBA, MBA, BTech Question Papers and Study Notes | Powered by Blogger
Design by SimpleWpThemes | Blogger Theme by