END TERM EXAMINATION
Time: 3 Hours
Note: Attempt any five questions. Question 1 is compulsory. Select one question from each unit.
Question 1: Write short note on any ten of the following: (2.5 x 10 = 5 marks)
(a) Relationship between E-commerce and E-business.
(c) Payment Gateway
(d) Characteristics of a marketing site.
(e) How can one select and register for domain name while setting up his own website.
(f) VPN (Virtual Private Network)
(g) Credit Card and Debit Card as a tool for an electronic payment system.
(h) SSL (☞See Answer)
(i) Porter's five forces model.
(j) Ethical issues in E-commerce
(k) SET protocol.
(a) What is search engine optimization (SEO)? Explain the various techniques involved into it. (5)
(b) Briefly explain various types of E-commerce by making use of suitable examples. (7.5)
(a) "Market is driven by e-commerce", Comment. Also explain how traditional commerce is different from E-commerce. (5)
(b) What do you understand by the term EDI? Give the layered architecture of EDI. (7.5)
(a) Briefly explain the various security issues associated with E-commerce. (5)
(b) What role is played by Internet and Extranet in E-commerce applications? Explain with an example. (7.5)
(a) How is Internet Banking helping customers in making transactions over the internet? (5)
Explain in detail.
(b) Define cryptography. Explain how it can help in securing transactions that are held online along with the types of cryptography that exists. (7.5)
UNIT - III
(a) What do you understand by Business Process Management? (5)
(b) Explain the various operations involved in a call center along with the purpose they solve and technology they use. (7.5)
(a) Define Customer Relationship Management (CRM). (5)
(b) Enlist the various phases involved in Business Process Re-engineering in detail. (7.5)
Question 8: What are the major provisions in IT Act 2000? Explain the reference in the current era of Information Technology. (12.5)
(a) Discuss the various technological issues in E-commerce. (5)
(b) Explain UNENDIFACT Standards and message structure. (7.5)